What if you could double or triple your income in the next 12 months? What would that mean to you and your family?

Very few people believe they’ll ever have the resources to buy a large apartment building, especially with little or no money. Far less take the time to learn how the wealthiest people in the world are doing exactly that.

Increasing your income so you can do what you want when you want sounds good—that’s why there are so many “how-to” courses on the market. But did you know most would-be multimillionaires buy a $200–$4,000 course and STILL do nothing? Why?

It all boils down to this: the benefits fail to outweigh the costs. The investment you make on learning how to buy apartment buildings is insignificant compared to the time and energy you’ll spend to understand and implement the information. And the cost of the product combined with your time and energy is even more insignificant when compared to the long-term benefits of it—if you identify them correctly. Let me explain.

Imagine you have a scale used to weigh one side against another so you can tell which is heavier. On one side place the benefits (or the “Why-To”) of making an investment and on the other side place the costs (or the “Why-Not-To”). Let me elaborate. I’m not talking about the reasons apartment buildings are the best investment (such as economies of scale, housing affordability, fewer buyers, more cash flow with less work, etc.). And I’m not talking about the cost of the investment itself either (the down payment or purchase price). These are reasons why apartments make the most sense, but they’re not your Why-To reasons for investing in apartments.

The Why-To side represents the benefits for the actions you plan to take. Sit down and think about it for a few minutes. What’s important to you? If your life were perfect in every way what would it look like? What would you do? Who would you spend your time with? Think long term because those are the Why-To benefits. Maybe it’s so you can spend more time with your family, work from home or buy the toys you’ve always wanted. These are the Why-To benefits that will drive you to take the action that’s needed to create what really matters—results!

The Why-Not-To side represents the cost of those actions. It’s not usually money—you can accomplish plenty without it. The big question is, are you prepared to put in the time and effort to live your long-term vision or would you rather sacrifice those goals and indulge in other pleasures? Some people would rather work 9–5 for the next 40 years as long as they can have Starbucks every morning. Starbucks is their short-term pleasure and to them it’s a big enough Why-Not-To cost to avoid the time and energy it takes to do something different.

Here’s the thing. You can buy large apartment buildings. You can even do it with little or no money if you know what to do and your reasons for doing it outweigh the cost(s). You will need to rely on those Why-To reasons when things get difficult. The sad truth is most people don’t. Most people lack a vision and are ultimately denied their dreams. Others think they have to start with smaller properties and “work their way up” to larger assets like apartment buildings. This is simply not true.

What do you need to know to get started? It’s simple:

1. Define your Why-To reasons that inspire you most to make a change (isn’t that reason worth more than your entire salary for the next year? Hint: the answer is “Yes!”).
2. Develop an overwhelming desire to make your dreams a reality.
3. Educate yourself with good ol’ fashion know how. For those who want faster results, find a mentor. See http://www.stevesteadele.net/mp.html for more information.
4. Always remember why you’re doing the things you’re doing. Understand there will be bumps in the road, but expect exceptional results.

As you know, I offer home study courses and coaching programs to help people get where they want to go. But the truth is I’d rather people not buy my products at all if they’re not going to use them. The self-help industry is already milking consumers for billions of dollars every year and I don’t want to be one of them. If you don’t know what you want, that’s okay. Call me and I’ll help you figure it out. But if you have that burning desire to make a change and you know what you want, my products and services can help make those dreams a reality.

If you truly want to reach your full potential—if you want to earn a high income so you can do what you want when you want—you don’t need another “How to Succeed” home study course. Instead, start by sitting down and figuring out why you’re doing (or going to do) any specific activity. When you know that, you’ll be one of the few to invest in large apartment buildings that produce mountains of cash flow, so you can live the way you want to live—all with little or no money. You really can have it all. I can show you how to get it—and you’ll have the motivation to make it happen—once you identify your Why-To benefits.